HRM brand development

HRM - Digital Advertising Displays. The brief from the client was simple. “We want a clear simple Owl icon/logo to be the mascot for our brand, it should be easily recognisable moving forward.” With no initial information supplied as to why the client wanted to use an owl, the development process also involved building a reasoning and link between what the client wanted and what their product offering was. Living in the realm of digital and traditional brand communication we looked at the correlation between the owls keen eyesight and the clear, concise brand exposure HRM’s clients would be receiving, both are top of their game. With that in mind we came up with the slogan “Focused Engagement”. Brand collateral included a series of print and digital stationery with web and social media branding to follow.