Pirelli 2014 Calendar Launch SA
Concept and material design for the Pirelli Calendar 2014 reveal in SA. The idea was based around the fact that the Pirelli Calendar concept its 50 year anniversary and also revealing a previously unreleased calendar shoot from 1986 by Helmut Newton. With this in mind we created the theme of "An Italian Love Affair" , a classic movie that encapsulates the love of this iconic calendar project through the years and celebrates all the creatives involved throughout the 50 years.
